Social media can be an important tool in a lodge’s communication toolbox. But poorly managed social media sites can end up being a liability to the organization. We have all seen examples of a social media hack that negatively impacts the image of the group. It’s very difficult to erase the negative association in a reader’s mind.

In an effort to help districts and lodges stay ahead of this type of issue, we would like to suggest a policy on admitting social media followers such as:

“Followers” – It is the responsibility of the Admin of the social media site to ensure that only proper followers are allowed. Due to the rampant frequency of hacking by computer bots, Admins need to frequently monitor and screen requests from new followers. It is recommended that Lodges have a set of criteria to admit new followers to their social media sites.