family at the dinner tableAccording to the 2018 Insurance Barometer Study (Life Happens/LIMRA), 84 percent of adults believe most people need life insurance . . . yet only 59 percent say they have it themselves. So why are so many people underinsured?

It’s often due to misconceptions about life insurance.

Myth: It’s too expensive.

Truth: Not really. People can purchase insurance for just dollars a day.

Myth: Insurance is for older people.

Truth: No one’s too young for life insurance. The younger and healthier you are, better your rates will be.

Myth: I can always get it later.

Truth: Not always the case. Aging and health problems can make it tough to get the coverage you want. You don’t know what your health will be even tomorrow—and worse, you can never predict a life-changing accident.

Myth: I don’t need life insurance.

Truth: What would your family do without your income? How would they cover bills, pay for funeral costs or fund your children’s educational goals? If don’t have a family, you can use the benefit to leave a legacy with a charitable organization that matters to you; like the Sons of Norway Foundation!

Are you confident you have enough coverage? When was the last time you talked to your Financial Benefits Counselor?

September is Life Insurance Awareness Month, a nationwide campaign created in 2004 by Life Happens. Life Happens is an organization dedicated to educating consumers on financial products and topics.